Twitter gives free Limo ride!

Twitter does have real world value

Serendipidy again. Gotta love the power of this ‘public SMS system’. In Sydney for two days and I decide to tweet @hollingsworth to catch up for a coffee. He does a #tweetmyride to see if anyone is in the area and next thing you know, Nick from @SOUTHSYDNEYLIMO is parked outside my hotel collecting me with @hollingsworth! So, once again, @Twitter has tangibly impacted my life. I travelled in style with Tony & Nick (highly recommended – classy, professional service and excellent car), spent a few hours meeting some interesting, stimulating people over great coffee (Thanks Caffe Prego in Mosman) and have sniffed out some Melbourne Meetups. Try doing that without Twitter!

So what did we discuss?

Mobile phone dev platforms, iPad envy, how to set up Posterous and Feedburner to manage podcasts, consulting, ID management, branding, social media, social media tools, P&L focus, Microsoft vs Apple, performance boosting ideas, sharewords, Identity Evangelism, and much more.
A nice balance of geeky, business, and interesting stuff.
Highly recommended, so if you can get to one, do it. Follow #nscm for the next one…

The disconnect between Enterprise and the real world is astounding!

I’ve spent the bulk of my professional career running IT Professional Services business’ in customers, outsource and offshore providers, and I’m astounded how slowly corporates move and don’ t realise the power and value of the’ upside down model’ as @lukerides describes it (the power shifting from the corporates to the consumer).

Our employees currently operate completely in ‘consumer’ mode in their private lives and have to shift gears (often down) in their working environments. Our challenge over the next few years is going to be how to fully embrace the appropriate technologies and practices to leverage what @rossdawson calls the Living Network. Most IT environments, from engineering to project management to enterprise architecture survive on their knowledge workers, but are very poor at creating the right environments to reduce the ‘friction’ in these natural networks to enable better collaboration. The simple ‘connecting’ example above is very simply and easily achieved through Twitter + willingness + zero friction, and my experience with Crowdsourcing here and here is similar, but very hard to replicate inside a corporate environment.

There are very good, practical financial and business reasons not to move fast on some of these issues, but the cost of not doing anything is the real risk.The ‘ROI’ is hard to justify and equally hard to measure (except in coffee, chats and Limo rides!), but we know intuitively that it works and delivers value. How we bridge the divide is the big question. I have some views and approaches for a future post, but I’d be interested in any thoughts or comments?

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Comments

  1. We certainly experienced “enhanced serendipity” together today didn’t we Leslie? All it took was for you to DM me, and this tweet from me:http://twitter.com/hollingsworth/status/16299029971Through the power of Twitter and the great relationships it can build generating a reliable and trusting community around it, which led to my friend Nick responding:http://twitter.com/SOUTHSYDNEYLIMO/statuses/16299748695There we were travelling across to my favourite Sydney tweetup: Northside Coffee Mornings. It gave me great pleasure to introduce you to #nscm today – you’ve captured the energy and value of this weekly event perfectly.I look forward to seeing you again soon – come back and visit us in Sydney, won’t you?Cheers,Tony Hollingsworth

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  2. A great story I’ve been following @hollingsworth tweets and it looks like he’s going from digital conference to luncheon tweetups to a free limo rides just to get a coffee and that’s a usual day! You’re probably doing that too – is this the birth of the Rockstar IT movement?Anyway the dilemma you speak about in trying to mirror the type of collaboration the Rockstar IT flourishes on – in a corporate IT (or otherwise) environment could be solved another way. I came across a video about how companies actually dramatically impinge productivity by offering cash incentives. It defies logic but it seems our motivation to innovate or use our higher mental capabilities doesn’t come from a reward / punishment model. http://www.youtube.com/watch?v=u6XAPnuFjJc It’s more likely to come from creating work environments that provide trust (i.e. an employee has autonomy or even leeway to be creative / innovative), fosters employee mastery (to be skilled in one’s niche craft), and has a business intent with a higher purpose (for the greater good). This is just the type of work environment already set for multifaceted collaboration but those are far from the norm and words like “crowdsourcing”, “living network”, and even “social media” start the alarm bells ringing for those of us in a norm mind-set. There’s little friction when we talk employee performance, efficiencies, productivity, results etc. and once that wheel is primed (could be a while), we could start talking employee motivation, communication, incentives, networking etc. The 3rd wheel (it must be a tricycle then) would be something along the lines of the previous paragraph.It reminds me a lot of David Logan’s TED talk: http://www.ted.com/talks/view/id/651 and the idea that tribal leaders nudge a stage 3 mind-set (I’m great and your not) to a stage 4 (we’re great) only by communicating with a stage 3 vocabulary. I’d say that you’d really need a stage 4 environment to get real traction – so I offer my respect and gratitude for you and any other tribal leader who nudges workplaces up to that mind-set – Good luck!

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