How to Make Melbourne a Global Entrepreneurship Hub

GetViable was invited to the first Making Melbourne a Global Entrepreneurship Hub conference on 31 March 2012 at the Fitzroy Town Hall to share the GetViable startup story. It was rewarding to experience the energy from the primarily student based audience and the hunger for learning.

The topics for the day included “HOW I MADE A DIFFERENCE”, one panel on “Community”, a second on “Games and Sports”, and two startup showcases, being WeTeachMe and us, GetViable.

The competition panel discussion created a lot of questions and interest. I particularly enjoyed the energetic debate around digital natives, and the financial and teamwork training inherent in Gaming.  The distinction between boys and girls – “boys like to beat the snot out of each other and girls like to collaborate” – was an interesting take on how to design games (online and otherwise) to address the gender differences in approaching a gamer audience.

I also support the view that games accelerate life skills and learning,

Tip of the day:

The best all round game for whole brain learning? Play more Starcraft!

Once the floor cleared (good thing – plenty of interest ;-) , it was GetViable’s turn.

 

Making-melbourne-Minimum-viable-quality-product

 

We covered off the company background, our purpose for existing, and then discussed some of the lessons we have learned while helping eleven founders through their startup creation process so far.

Some key takeaways:

General

  • We’re in the business of building startups, focussed on solving the problem of startups that can’t find a technical co founder, and helping create and launch their products in 8 to 16 weeks.
  • Between us we’ve built and successfully exited a few startups, worked In the digital customer experience space and spent many years doing offshoring, outsourcing and crowd sourcing
  • We’ve distilled the startup process into 5 phases to get your idea built and ready for launch.
  • We start with the clarifying the idea, formulating and testing the customer story, looking at the branding and design elements you need, the building of the actual product and finally the exciting bit – the launch!

We incorporated on 11 January 2012, and in just 12 weeks we have signed up 17 high quality offshore development partners, we’re working with 11 new startup founders to turn their ideas into reality and we’re proud that we’re already able to loan to Kiva.org, are supporting 3 children via ChildFund and have done some pro-bono work for an anti-child detention campaign.

Making-Melbourne- Get-Viable-12-weeks

Panel Takeaways

  • There’s massive commitment and energy to build new knowledge based businesses – both from the audience and the presenters
  • Our future is in good hands
  • Expand fast
  • Fail fast
  • Finding funding is #$&* hard (thanks Scott ;-)
  • Gaming and Sports are merging
  • Collaborate and network constantly

It was great to see quality time being made available to participate in the conference, with the contributors for the day being

HOW I MADE A DIFFERENCE

Russell Yardley
Marita Cheng
Andrew Brough
Stef Kuypers
Charlie Day

Community Panel

Jon Yeo
Nerida Lennon
Scott Handsaker
Phillip Kingston
David Hood

Games and Sports Panel

Cameron Rambert
Peter Spence
Gareth Adams
Marigo Raftopoulos

Startup Showcase

WeTeachMe - Demi Markogiannaki & Kym Huynh
GetViable – Leslie Barry & Dougal Edwards

Thanks to Amir and Nawin for organising the conference.

The first one, although not well attended, has set the groundwork with the quality of speakers and great content.

Looking forward to presenting next year on “How GetViable created 20 startups in 12 months” ;-)

And nice to meet some budding startups

TextToGetHer
LocalVibes
EventArc

 

Mainstream Manufacturing Innovation – Crowd-sourcing or Crowd Marketplace?

the challenge is that crowdsourcing is not easily consumed by the enterprise. The big winners over the next few years will be those that figure out how to enable access to the crowd in either the current spec work format or within a structured vertical marketplace, such as manufacturing in specific industries. Much like offshoring has matured into a scalable, robust, enterprise ready service, the crowd needs to mature, or more specifically , the enabling environment for consuming the services of the crowd need to get enterprise ready.

How Twitter Can Benefit Any Business

Even though many businesses are now active members of the Twitter community, many others still fail to understand how Twitter could be of benefit to them, or feel that social networking is irrelevant to their business. However, using Twitter can have advantages for almost any business – here’s how…

Firstly, Twitter offers the perfect platform for many businesses to engage with their customers. Often businesses invest significant funding into issuing customer surveys, in the hope of finding areas in which they may be able to improve. However, Twitter provided a platform in which they can receive customer feedback free of charge. It is also a particularly convenient way for customers to get in touch, as they can let you know what they think quickly and easily, between checking their emails and ordering their online shopping. Twitter can also act as a platform for quick and concise communication with your customers when attempting to resolve any problems or issues. With reliable internet broadband widely available from providers such as O2, Twitter is an easily accessible option when it comes to customer communication. This public demonstration of first class customer service is also a great way of proving why potential customers should use your products or services.

Of course, not all businesses have customers, as such. However, this does not mean that Twitter can’t still offer a number of benefits. Whilst you may not be looking to promote a particular product or service, you could well benefit from the networking side of the site. Twitter offers a great ways to connect with other industry professionals, and to keep track of the latest developments in your area of interest. You may find that you are able to connect with people who you could work alongside in order to improve your organisation, or to further your development as a company. Whatever your business goals might be, using Twitter can often be a useful aid in achieving them.

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A few excellent resources for startups in Melbourne, Australia

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How to Work Smart, then work Hard at working Smart

Every day I see businesses struggling with this very simple issue, an issue that defines the essence of how a business operates.
Efficiency vs Effectiveness.
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